Miku’s aroma is purer and more elegant because:

1、Brands selling 5:5 e-liquids on the market are just reducing the VG ratio based on their previously popular 7:3 e-liquids. However, Miku e-liquids intentionally lower the intensity of the aroma to achieve stunning effects in small vape devices. This allows users to use small vape devices frequently over a long period without getting tired of the flavor, while also providing a long-lost sense of comfort.

2、Miku e-liquids are restrained in their use of aromas because aroma is a carrier of imagination. We don’t want the aroma itself; we want to use it to amplify the user’s imagination and enjoyment. Restraint is the first rule for a perfumer. Before Miku entered the Middle Eastern market, the market was dominated by highly concentrated e-liquids, mostly from the United States. Miku spent six months conducting market research and had users try the products. Many users were surprised to find such a pure style of e-liquid. The feedback gave Miku confidence. The high concentration of e-liquids on the market was not the result of user choice, but rather a result of a single supply chain. Users were unaware that other styles of e-liquids existed.